http://www.student.city.ac.uk/~abch680/weem/serenity.html
This is an example of online reporting and multimedia integration into a single site borrowing available open scource CSS.
The article itself raises some interesting issues with regard to the future of viral marketing, the power of social networks, and how such communites can be harnessed to drive products by word of mouth over the internet.
The audio content is completely original and the site was so useful as a directory to other relevent sites that it appeared as an external reference link on Wikipedia for 6 months.